You could be having the most amazing idea for an Android app, but unless it is not executed to perfection, there is no chance for its success. This calls for the question: what is perfect execution? An idea that is executed with users in mind. And how do we do that?
Experts suggest that by involving users in the primary and the final stages of app creation, you can create an app that best serves the end-users. Two processes help you do the same: making user personas before designing, and conducting user tests of the initial developed versions of your app. While making user personas will allow to decide upon the best features of your app, user testing will help figure out design corrections that can result into an optimum user experience. Let us understand the significance of these processes and how they work:
Your app could be a failure if you don’t have specific users in mind. So, you cannot afford to build an app prototype for a generic user. Different users have different capabilities and different goals. You wouldn’t want to frustrate your users into running away just because they aren’t able to get ‘it’.
Before creating specific personas for your application, you must first state the goal of your app and the demographics of your targeted users. For instance, the goal of your app could be teaching high school Physics more effectively. And the demographics of your targeted users could be Physics students from India who are more proficient in their regional language than the English language. This information will allow you to incorporate features in your application that particularly help students with a specific cultural background, lingual proficiency, and need.
In addition to making personas of your targeted users, you must also suggest the possible scenarios in which users are most likely to use your app. This will again allow you to decide appropriate features.
After your team of Android Developers come out with the first version of your app, get the app version tested by your targeted users. Conduct the test in a regular environment and observe your user’s behaviour. It would be highly advisable to record the test so that you can observe user behaviour more effectively. Following are the five aspects that must be assessed from a user’s behaviour:
How easily a user accomplishes a task?
How fast does he accomplishes it?
How well does a user remember the app’s workflow after he resumes using it after a certain time period?
How likeable is your app?
The answers to the above questions will help you conclude necessary improvements in your application. Conduct the test on at least five of your target users to obtain a fair amount of learnings. Discuss your learnings with the Android App Development Company which is working with you on your project and come out with implementable changes.
Satisfaction of users is crucial to the success of any product. A mobile application interacts with a user through its user interface design and features, making it necessary for you to align these two aspects with respect to your user’s preferences and abilities. And to do this, you must pay special attention to the processes of making user personas and conducting user tests.